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In 2014, they pivoted to the current freemium model and away from the labor and resource intensive translation services. By 2014, the company moved away from the labor and resource intensive translation services and focused on its freemium model for learning languages. Von Ahn shares, вЂњfrom then until 2019 our growth was solely due to positive word of mouth, we didnвЂ™t do any advertising or marketing at all.вЂќ Initial clients for its translation service included media giants BuzzFeed and CNN. Between November 2011 and November 2012, more than 10 million people downloaded the app. Within a month of the November 2011 private beta, over 300,000 people were subscribed to the waitlist to join the app due to publicity generated by von AhnвЂ™s TED talk where he discussed Duolingo. The large initial funding is credited largely to von AhnвЂ™s past success.Дuolingo was a hit even before its official June 2012 launch. The companyвЂ™s initial fundraising in 2011 was $3.3 million in funding from Union Square Ventures and Ashton Kutcher.

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In November 2012, the iOS app was launched with the android app following closely behind in April 2013. It initially started as a web-based application in 2011.

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Rather than creating a service where students needed to pay per hour, subscribe or pay hefty university-level costs, he envisioned Duolingo as free to everyone.

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вЂњI wanted to do something that would give equal access to education to everyone,вЂќ says von Ahn, вЂњand then I focused on languages because growing up in Guatemala I saw that everyone wants to learn English.вЂќ Prior to Duolingo, he had already experienced success in creating and selling software application companies to Google: the ESP Game and Recaptcha. He was inspired towards language learning because growing up in Guatemala, he saw first-hand how having the ability to be bilingual in English increased peopleвЂ™s earnings opportunities and potential.

Successful businessman, MacArthur Fellow вЂњGenius Grant вЂќ recipient and computer science professor Luis von Ahn, PhD came up with an idea for language learning using the power of technology.

In 11/2020 Duolingo had a $2.4 billion dollar valuation and are currently seeking a summer 2021 IPO.

Co-founder von Ahn is most well-known for previously creating ReCaptcha, which millions of people use every day.

In 2020 they hit $180 million in revenue.

In 2016 they achieved $1 million in revenue.

Notable investors include: General Atlantic, New Enterprise Associates, Durable Capital Partners, Arctic Ventures, Kleiner Perkins, Ashton Kutcher, and CapitalG.

Total fundraising is $183.3 million via nine funding rounds.

Duolingo then charged other companies for these translation services.

Originally Duolingo provided free language courses in exchange for users translating copy, news articles, manuals, and so forth.

After a much-watched TED talk given by von Ahn, it had a successful soft launch in Nov 2011 followed by an official launch in June 2012.

Luis von Ahn (CEO) and Severin Hacker (CTO) started working on the app in 2009.

Most of its users use its free service however, clients can subscribe to a premium, ad-free experience. Now, Duolingo has over 500 million registered users worldwide, and provides 100+ courses in 38 languages. Instead, it uses features based on the world of gaming to keep users engaged. A differentiating factor is that Duolingo didnвЂ™t try to replicate a classroom. It started during the free education wave of the early 2010s when MOOCs (massive open online courses) took off in an effort to democratize learning. ItвЂ™s not all fun and games a closer look reveals a fast growing startup that turns investorsвЂ™ heads like the bespectacled owl. The familiar meme-ified owl mascot speaks to its fun user interface. Pittsburgh, PA-based Duolingo is a web and app-based language learning platform that utilizes AI technologies to introduce users to new languages.